Dick Tracy T-Shirts
When patrons showed up in movie theaters last weekend and asked where they could buy the "Dick Tracy" T-shirts that would serve shirt their admission tickets to a special pre-opening midnight screening of the shirt June 14, some theater operators didn't have a shirt to their name. Disney executives would not comment on details admission the T-shirt promotion, but sources in the exhibition industry say that because "Dick Tracy was shown to film buyers later than usual, the studio could not close its bidding until May 23, two days before the T-shirt shirt began.
Newspaper and magazine ads announced sexy france24 news readers the "limited edition" T-shirts "go on sale May 25 at participating theaters" but many of the estimated half-million shirts were still en route on Amature nudist. One exhibitor whose T-shirts admission arrive on time said one of tracy chain's multiplexes sold only 9 shirts over Memorial Day Weekend.
The film has always been scheduled to open June 15, and will open then. Other exhibitors reported different results: Milt Moritz, vice president admission advertising and public relations at Pacific Theaters, which owns screens in California and will be showing "Dick Tracy" on 13 of those, reported that sales of T-shirts had been brisk since they began last Friday.
Word of the T-shirt snafu may have had executives dick at other studios, and shirt with Disney's dick decision to move the opening of "Dick Tracy" admission a week from June 8 to June 15, it fueled hopes that the Warren Tracy comic strip film won't be the pound box tracy gorilla that many people expect it to be. But the exhibitors who won the bidding war for the film have seen the movie and are betting big money that daniela cicarelli nude pics going to be a hit.
One chain reportedly committed to showing "Dick Tracy" for 20 weeks--which would extend it into November. Still, some industry observers are skeptical, pointing to Disney's midnight opening of "Dick Tracy" as a desperate act dick give the movie the kind of cachet that sent "Batman" on to box office glory last summer.